Instructor: Ishita Sinha
Enrollment: 318,768 learners
Rating: 4.4 (4,804 reviews)
Level: Beginner
Duration: 2 hours
Format: Learn at your own pace, no downloads required
Financial Aid: Available
About the Course: This guided project is designed to introduce you to Google Ads, Google’s online advertising platform. Over the span of 2 hours, you will learn to set up and manage Google Ads campaigns, from creating your account to optimizing your campaigns for better performance. The course is hands-on, allowing you to apply your skills in real time.
What You’ll Learn:
- Google Ads Account Setup: Create your account and establish your first campaign structure.
- Campaign Management: Set up ad groups, perform keyword research, and write effective ads.
- Audience Targeting: Configure audience targeting, bids, and budgets to optimize your ads.
- Optimization Techniques: Learn how to use Google Ads tools and settings to make your campaigns profitable.
Skills You’ll Practice:
- Keyword Research: Identify and select relevant keywords for your ads.
- Digital Marketing: Develop and implement effective digital marketing strategies.
- PPC Advertising: Create and manage pay-per-click advertising campaigns.
- Paid Search Advertising: Use paid search to drive traffic to your business.
Course Structure:
- Introduction & Google Ads Login: (3 min)
- Setting Up Your First Campaign: (7 min)
- Campaign Structure Creation: (12 min)
- Ad Group Setup & Keyword Research: (7 min)
- Practice Assessment: (5 min)
- Creating Impactful Ads: (23 min)
- Navigating Google Ads Dashboard: (9 min)
- Tools & Settings Overview: (9 min)
- Ad & Campaign Optimization: (6 min)
- Cumulative Challenge: (21 min)
Additional Details:
- Shareable Certificate: Add your certificate to LinkedIn or your resume.
- Tools Required: Only available on desktop; you’ll need a Google account.
- No Downloads Needed: Everything is accessible online.
Recommended Experience: While familiarity with Google Ads is beneficial, it’s not required to start this course.
Enroll Now: To gain practical skills in Google Ads and start managing successful ad campaigns, enroll in this course on Coursera.