Instructor: Google Career Certificates
Enrollment: 715,830 learners
Included with: Coursera Plus
About the Certificate: The Google Digital Marketing & E-Commerce Professional Certificate is designed to fast-track you into a career in digital marketing. This program is suitable for beginners, requires no prior experience or degree, and allows you to learn at your own pace. Enroll by November 30 to receive free access to Google AI Essentials.
What You’ll Learn:
- Digital Marketing Fundamentals: Understand key concepts to start an entry-level job.
- Customer Engagement: Use digital channels like search engines and email to attract and engage customers.
- Performance Measurement: Analyze marketing results and present insights.
- E-Commerce Skills: Build online stores, analyze performance, and foster customer loyalty.
Skills You’ll Gain:
- Search Engine Optimization (SEO)
- E-Commerce
- Email Marketing
- Display Advertising
- General Marketing
Program Details:
- Level: Beginner
- Duration: 6 months, 10 hours per week
- Learning Mode: Flexible, learn at your own pace
- Certificate: Shareable on LinkedIn and your resume
Career Outcomes:
- Job Titles: Marketing Coordinator, E-Commerce Associate, Paid Search Specialist
- Median Salary: $59,000 annually
- Job Openings: Over 213,000 in the U.S.
- Positive Career Outcome: 75% of graduates report career benefits within six months (new job, promotion, or raise)
Career Resources:
- Resume Review: Get personalized feedback to improve your resume and LinkedIn profile.
- Interview Prep: Practice with interactive tools and mock interviews.
- Career Support: Access job search guides and connect with 150+ U.S. hiring organizations in Google’s Employer Consortium.
Tools and Platforms Covered:
- Canva
- Constant Contact
- Google Ads
- Google Analytics
- Hootsuite
- HubSpot
- Mailchimp
- Shopify
Applied Learning:
- Hours: Over 190 hours of instruction and practice-based assessments.
- Real-World Scenarios: Engage in activities that simulate actual digital marketing and e-commerce tasks.
Enrollment Note: This certificate does not offer investment advice and is not intended for operations in regulated financial markets. The course content is publicly available and does not include confidential information.
Enroll Today: To take advantage of the limited-time offer and gain free access to Google AI Essentials, enroll by November 30.
Explore More: For additional information or to enroll, visit Coursera’s Google Career Certificates.