Content Writer / Marketer

About the Role:

Gravity Forms is seeking a talented Content Writer to join our marketing team. In this role, you’ll create high-quality content for our blog, website, and other channels, and help us execute our content strategy. Experience with WordPress is a plus, and you should be comfortable writing 2-3 blog posts a week.

Key Responsibilities:

Create High-Quality Content:

• Write engaging and valuable content, including blog posts, eBooks, Mission Plans, PDFs, newsletters, ad hoc emails, web pages, and social media posts.
• Topics include Gravity Forms tutorials, product releases, case studies, and co-marketing campaigns.

Manage the Blog:

• Collaborate with the Marketing Lead and team to plan and execute the blog content strategy.
• Own the blog content calendar and ensure deadlines are met.
• Coordinate with internal contributors, co-marketing partners, community add-on developers, and freelancers.
• Work with the Product team to promote new releases.
• Create content briefs, manage freelance writers, and edit their work.
• Seek out and manage contributions from community developers and customers.
• Ensure all content is reviewed and polished before publication.

SEO and Analytics:

• Be the SEO expert, driving organic traffic to our blog.
• Develop strategies to optimize and repurpose content for better SEO.
• Track and report on content performance using tools like Ahrefs, HubSpot, and Google Analytics.
• Use analytics to inform future content planning and drive traffic and revenue.

Engage with the Community:

• Promote content on social media by creating, scheduling, and publishing posts.
• Plan and execute monthly newsletters to reach a broad audience.
• Support co-marketing opportunities and create content for partner campaigns.
• Engage with Certified Developers and showcase their products.
• Assist with virtual and in-person events as needed.

You:

• A skilled writer with strong editing skills and a knack for crafting well-researched, coherent blog articles.
• Capable of explaining technical concepts in an easy-to-understand way.
• Excellent at managing multiple projects and content contributors with various deadlines.
• Proactive and able to pitch new ideas while running with assigned tasks.
• A team player with strong communication and organizational skills.
• Knowledgeable in WordPress, with a willingness to become an expert in Gravity Forms and Gravity Flow to effectively communicate how they solve customer problems.

How to Apply:

If you’re excited about this opportunity and meet the qualifications, please send your resume and a writing sample to the address below. Make sure to include “Content Writer Application” in the subject line of your email.